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Marketing List Services
First American RES produces targeted mailing lists (MortgageLists.com)to
reach homeowners, in particular second mortgage/home equity prospects or
refinancing homeowners. Included below is detailed information on the service, descriptions of the databases, costs to
produce such a list and sample homeowner records. In addition, there is information on appending mortgage information
to proprietary files like credit cards, auto loans, checking accounts, savings accounts and other information where homeowner
identification is needed.
First American RES maintains the following residential databases:
First Mortgage File:
This file contains first mortgage/refinance information on homeowners. From this database, selections can be made on such
selects as mortgage amount, origination date, lender name, lender type, rate type, loan type, rate, and lendable equity.
This database is primarily used to identify homeowners with equity in their property who are candidates for home equity loans
and refinancing. It is also used to target certain lenders such as finance companies or homeowners with specific LTV ratios.
Second Mortgage File:
This file contains information on homeowners who have existing second mortgages or equity lines of credit. This database covers
30 states or 25 million properties and dates back to 1988. From this database, selections can be made on mortgage amount,
origination date, rate type, loan type and lender name. This data is primarily used to identify homeowners with existing seconds
who are prospects for refinancing, targeting second mortgage lenders. This file also contains refinance information which is
included on the record layout.
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