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Data Card
MortgageLists is a targeted list-building engine that provides detailed
information on residential properties. This information is applicable for firms
who perform tasks such as appraisal reviews, portfolio monitoring, quality
control, risk management, and direct marketing.
MortgageLists produces targeted mailing lists in order to reach homeowners who
are prospects for second/home equity and refinance loans. MortgageLists
also enables customers to run counts, process orders and download files in real
time mode over the Internet. The list engine allows users to select the
appropriate geography, financial and demographic parameters on their own
to tailor a targeted list.
MortgageLists maintains the following residential real estate databases:
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Homeowner File: Contains homeowner information dating back as
early as the late 1970’s -- over 43 million properties in more than 1,000
counties nationwide. From this database, selections can be made on such selects
as geography, property type, year built, swimming pools, living area, length of
residence, purchase price, purchase date, phone number, current home value and
ethnicity.
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First Mortgage File: Contains first mortgage/refinance
information on homeowners. From this database, selections can be made on such
selects as mortgage amount, origination date, lender name, lender type, rate
type, loan type, rate, and lendable equity. This database is primarily used to
identify homeowners with equity in their property who are candidates for home
equity loans and refinancing. It is also used to target certain lenders
such as finance companies or homeowners with specific LTV ratios.
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Second Mortgage File: Contains information on homeowners who have
existing second mortgages or equity lines of credit. This database covers 30
states or 25 million properties and dates back to 1988. From this database,
selections can be made on mortgage amount, origination date, rate type, loan
type and lender name. This data is primarily used to identify homeowners with
existing seconds who are prospects for refinancing, targeting second
mortgage lenders, and identifying refinance transactions.
MortgageLists compiles data through the following sources:
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Data Sources: Created from the trust deeds and property tax
information from county clerks' and tax assessors' offices. The files are
updated monthly with new homeowner records. Historical updates are done based
on the new monthly information. Every list is processed through standardization
of address software (Accumail) to ensure maximum deliverability. For
telemarketing applications, an outside national telephone database is used for
appending and verifying up-to-date listings. MortgageLists is a member of
the Direct Marketing Association. All prospects who are on the DMAs mail/Phone
exclusion list and the state phone exclusion list are purged from the
MortgageLists database.
MortgageLists computes data through the following methods:
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MortgageLists estimates lendable equity in a property by using its proprietary
Home Price Indexes. These indexes track sales of properties that have sold at
least twice over a period of time. To estimate the current value of a property,
its previous sales price is adjusted up or down by the percentage change in the
index for that geographic area. Free equity is determined by examining the
original first and second mortgage amounts, any refi’s, the sale price and
the current market value of the property. A current LTV ratio can be computed
using the same information. Current home values on individual properties can be
found at Homepriceanalyzer.com.
Interest rates on FHA/VA loans are taken directly off the actual loan files
issued by the FHA/VA. Rates on conventional loans are computed using a monthly
30-year interest rate supplied by HSH.COM.
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Pricing for List Services
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Volume
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Price/1000 (Standard Output)
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Price/1000 (Extended Output)
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| 1 - 10,000 |
$70.00 |
$140.00 |
| 10,001 - 100,000 |
$60.00 |
$120.00 |
| 100,001 - 500,000 |
$50.00 |
$100.00 |
| 500,001 - 1,000,000 |
$40.00 |
$80.00 |
| 1,000,001 - 5,000,000 |
$35.00 |
$70.00 |
| 5,000,000 + |
$30.00 |
$60.00 |
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Standard Output Record
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Owner Last Name
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Owner First Name
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Property House Number
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Property Street Name
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Property City
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Property State
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Property Zipcode
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Property Zip+4
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| Property Type |
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Extended Output Record
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| Standard Record, Plus: |
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Transaction Type
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First Loan Date
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First Loan Amount
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First
Loan Lender Name
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| Second Loan Date |
| Second Loan Amount |
| Second Loan Lender Name |
| Purchase Date |
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Purchase Price
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Current Value
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Current LTV
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All records will be owner occupied properties.
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In the table below, the "Output Price" column shows the price per thousand records when
the field is chosen as an output field, but not as a select. You are only charged extra for
the output field if it is not used as a select and if it is not part of your base output
(see Standard and Extended output fields in the table above).
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| Field |
Select Price / 1000 |
Output Price / 1000 |
| NEW HOMEOWNER MONTH |
$5.00 |
$2.50 |
| NEW HOMEOWNER WEEK |
$5.00 |
$2.50 |
| PROPERTY STATE |
$2.50 |
$1.25 |
| PROPERTY COUNTY |
$2.50 |
$1.25 |
| PROPERTY CITY |
$2.50 |
$1.25 |
| PROPERTY MSA |
$2.50 |
N/A
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| PROPERTY ZIPCODE - RANGE |
$2.50 |
$1.25 |
| PROPERTY ZIPCODE - RADIUS |
$2.50 |
N/A
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| PROPERTY SCF |
$2.50 |
N/A
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| AREA CODE |
$2.50 |
N/A
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| FIPS CODE |
$2.50 |
$1.25 |
| FIRST LOAN AMOUNT |
$10.00 |
$5.00 |
| FIRST LOAN DATE |
$5.00 |
$2.50 |
| FIRST LOAN INTEREST RATE |
$15.00 |
$7.50 |
| FIRST LOAN TYPE |
$10.00 |
$5.00 |
| FIRST LOAN RATE TYPE |
$10.00 |
$5.00 |
| FIRST LOAN LENDER TYPE |
$15.00 |
$7.50 |
| FIRST LOAN LENDER NAME |
$20.00 |
$5.00 |
| TRANSACTION TYPE |
$5.00 |
$2.50 |
| SECOND LOAN AMOUNT |
$10.00 |
$5.00 |
| SECOND LOAN DATE |
$5.00 |
$2.50 |
| SECOND LOAN TYPE |
$10.00 |
$5.00 |
| SECOND LOAN RATE TYPE |
$10.00 |
$5.00 |
| SECOND LOAN LENDER TYPE |
$15.00 |
$7.50 |
| SECOND LOAN LENDER NAME |
$20.00 |
$5.00 |
| PURCHASE PRICE |
$10.00 |
$5.00 |
| CURRENT HOME VALUE |
$20.00 |
$10.00 |
| COMBINED LTV |
$15.00 |
$7.50 |
| EQUITY - DOLLARS |
$15.00 |
$7.50 |
| EQUITY - PERCENT |
$15.00 |
$7.50 |
| PROPERTY TYPE |
$5.00 |
$2.50 |
| YEAR BUILT |
$5.00 |
$2.50 |
| SWIMMING POOL |
$5.00 |
$2.50 |
| LIVING AREA |
$5.00 |
$2.50 |
| TOTAL SQUARE FOOTAGE |
$5.00 |
$2.50 |
| LENGTH OF RESIDENCE |
$5.00 |
$2.50 |
| PHONE NUMBER |
$15.00 |
$7.50 |
| ETHNIC LAST NAME |
$10.00 |
N/A
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| HEAD OF HOUSEHOLD GENDER |
$5.00 |
N/A
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| HEAD OF HOUSEHOLD BIRTHDAY |
$5.00 |
N/A
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| AGES |
$5.00 |
N/A
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| CHILDREN |
$5.00 |
N/A
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| MARITAL STATUS |
$5.00 |
N/A
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| MEDIAN INCOME |
$5.00 |
N/A
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| ESTIMATED HOUSEHOLD INCOME |
$5.00 |
N/A
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| WEALTH CODE |
$5.00 |
N/A
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| MAIL ORDER |
$5.00 |
N/A
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| FUND RAISING |
$5.00 |
N/A
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| EDUCATION |
$5.00 |
N/A
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| CREDIT CARD |
$5.00 |
N/A
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| HOUSEHOLD OCCUPATION |
$5.00 |
N/A
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| COMPUTER OWNER |
$5.00 |
N/A
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| HOUSE COMPOSITION |
$5.00 |
N/A
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| PURCHASE DATE |
N/A
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$2.50 |
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